Do you know that starting up your own cosmetics company requires little capital? Are you shocked? Well, you will learn how you can start-up your own cosmetics business as well as cosmetics line and make yourself more money.
Maybe you have decided as a single mom, a couple or a student to venture into the cosmetic enterprise or that you are fed up with being an employee or an intern.
you have a likeness for makeup artistry or not, this is article is for you.
Here, I will be outlining the tools and steps needed to start your own Makeup business and ways to broadcast or advertise your cosmetics line.
Before you can start your own cosmetics company, it is expected that you know a thing or two about the cosmetics industry. Just like any other businesses, cosmetics business requires you do the following:
Decide a Business Name for your cosmetics company
Yes, this is very important if you really want to start. Your business Name is your identity, more like your brand. It distinguishes your from other makeup companies.
In Cosmetics Business, your business name is a way market yourself properly. You have to make the name short and memorable and easy to pronounce and spell. For example: Tesy Beauty Plus, Cosmetic Home etc.
Your creativity is needed here and you need to make the name tally with your business as this helps to create a positive visual scenario for your prospective customers.
Building your Makeup Sample Kits.
There are bunch of makeup products and makeup sample kits, cosmetics company store offers, brand cosmetics for eyes, lips cheeks and face etc.
Truth is that you will find these products online or offline at discounted prices, cosmetics company stores, premium brand cosmetics, eyes lips cheeks, cosmetics for eyes lips, you will agree with me that while some are quite expensive, and others are cheap.
Well long story cut short, here are the list of products you will need to start a freelance cosmetics business.
1. Full Brush Set and Brush Cleanser
2. Minimum 4 Liquid Foundations (you can mix to get the perfect shade)
3. Setting Powder (control shine)
4. Minimum 15 Eye shadows Depending on Skin Tone (palette form will save you space later)
6. Lipsticks/Gloss (don’t go crazy most brides will want to carry their own)
7. Mascara (waterproof)
8. Eyeliner (black/brown)
9. False Lashes (assortment)
10. Skin Care (do not ignore, very important to achieve that flawless skin)
12. Primer (need to smooth out texture in the skin and control shine)
13. Tools – Eyelash Curler, Lash Glue, Sponges, Spatula, Tester Wands
These are the essentials to have in your makeup kit, now don’t go crazy with the cost because its better to buy the quality and build your makeup kit slowly than want everything at once and not care about the quality.
ALERT! DO NOT BUY ONLINE MAKEUP PRODUCTS from an unreliable source.
Setting up your cosmetics business finances
Set up a business bank account. yeah, this is very important as this will help you track your business and keep it separate from your personal account and personal expenses. No long story.
Keep track of all your receipts and invoices so you will be prepared and organized for tax time that is if you decide to own an office, shop or kiosk (e.g Local government, state government as other taxes).
Decide your Price Range and List
Your prices should vary depending on the location and occasion of your client, you could charge extra fees for travel and miscellaneous. Most makeup artists give a special rate for the more makeup they have to do (e.g bridal train) or (music group).
TIP: When giving clients your price list inform them that prices may vary depending on location, this will save the stress of explaining later!
Ways to market your cosmetics company and cosmetics business
Networking is key: This is the most important and powerful marketing tool for your venture is networking . To get your makeup business off the ground, you discuss your business among your peers and relatives.
The makeup artist industry is a very competitive industry and word of mouth can make all the difference to the success of your business.
Talk to people wherever you go weddings, airplanes, events and get your name out there.
Networking is all about building those long term trusting relationships, building them and keeping them strong. Maintain a strong circle of contacts, follow up with clients and build trust.
Social Network: yes, your social media accounts have a very good role to play here because it is a medium where you can reach a wide range of people. Social networks like twitter, Instagram, facebook and youtube will help market you to the world if you use them wisely.
Build your portfolio: your portfolio is your resume or CV. When you make a collection of your best works (either video or pictures), together it showcases your talent and help you gain new clients.
Dear, clearly you can now see that Creating your own cosmetics empire is not actually a big deal.
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